Question 5

5. Create a headline for an article about the SCC Advertising Program targeted to local graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please provide the following: 

a. Provide the headline 

“First day at college – 100% job guarantee with St. Clair Advertising Program” 

b. Provide an overview of the elements missing in the instructions required for this task.  

Lack of specific information, for example, 

What do we offer?  

What is our purpose? 

Is this headline for web or social media post? (What is our platform to be more specific) 

What elements better to use to create good headline? Can we choose these elements by referring to our own expectations and preferences?  

c. Explain the headline you created, why, and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks) 

To do this part of assignment I will rely on my knowledge about St.Clair advertising program, (headline for this task part “A”, also was created rely on my perception and knowledge about program)  

• Plain language – easy to understand words, include bunch of important of important information “where – at collage”, “what – 100% job guarantee”, “who – St.Clair advertising program” 

• Numbers – include “100%” it stands from other words in sentence, what attract attention.  

• Include promise – if you are part of an advertising program at college and if you attend all lectures and do all assignments you do not have to worry about job, you already have it, we give 100% guarantee. Just follow the rules  

• Main audience students after school – “first day at school” rely on logic usually students how are about graduate from school are going to college or universit. (In general)   

Emotional trigger – safety (tranquility) – by including promise person do not overthink that something can go wrong.  !