Question 4

4. Now you are going to apply what you have learned in class. As per the class discussion, please provide me with three different headlines for the story (article in Question #3) and outline your reasoning(s) and explanation for each. Please ensure you base your answer on the different elements of headlines we spoke about in class. Please go into detail for each. (12 Marks) 

Headline #1  

“Top 10 best moisturizing hair masks with tips” 

I’ve created this headline based on the content of the article, providing a bit more details for the user. It will help him better understand will he find something important or not. 

This headline includes  

• Number – as mentioned a couple times before numbers in headline are important because they stand out from letters in our headline. It grabs attention, probably content of website has a good structure (include separate sections and it makes it more readable)  

• Include positive superlatives – using words “the best” attract person attention, it is related to human beings, as mentioned before, people always looking for something better, because they deserve it.   

• Interact trigger – our headline says that article includes tips that might help to take care of hair. 

• Benefits trigger – this headline contain words “moisturizing hair masks” that is exactly what we are looking for, this is our benefit, we want to get good hair with help of this mask (or one of mask included in the article)  

Why might people click on the link? 

• If it is in the top of search engine (and appears as first website on the page) 

• If it covers their needs and wants (in our case, they have dry hair) 

• If they are looking for extra information (we provide not only details about masks for hair but also tips how to take care about hair)  

Headline #2 

“Top 10 masks and tips to turn your hair into silk” 

I’ve created this headline including some of details that are essential for good headline we have: 

• Number – stands out from letters in the sentence, grab attention, person has clear understanding what she can expect from this article, in our case, she expects to see 10 different masks for hair. 

• Game of words – this headline includes plain language with element of unique combination of words that might seem unusual at the first glance, words “Turn your hair into silk” can grab person’s attention based of extraordinary meaning of the sentence.  

• Interact tips – person will get not only information about masks but also tips on how to take care of hair. It also increases person’s curiosity, and she starts to ask herself “what tips it can be?”, “will be it useful?” etc. 

• Benefits – a person’s goal is to get a mask, and we say that we have it and are ready to provide details about masks and even more. 

• Personal message – using words “your hair” helps to make headline more personalized, so person thinks that this message addressed to him.   

Why might people click on the link? 

• If our website is located at the top of search engine. 

•  It covers her needs, she wants her hair to look good that’s why she is looking for a special mask 

• This article includes more than a person expects, she is ready to read it because she expects that this information, in our case, are tips for hair treatment, will be useful for her.  

Headline #3 

“If you do not want to have a bad hair, use one of these 10 masks” 

This headline includes certain tips that will help to make headline to look “good” 

• Emotional trigger – first sentence includes emotional trigger, it literally says that i you do not use one of these masks you probably have bad hair, do you want to have bad quality hair?  It starts triggering person increase negative emotions, like anxiety what can have bad impact on person’s self-esteem. (and health to). If a person sees this headline probably, he or she has some problems with the quality or condition of her or his hair.  

• CTA – this headline also contains a certain call to action “use one of these masks”, with first sentence with negative impact (or negative information) she immediately will start look for solution, that’s where our CTA plays role. 

• Number – again number stands out from the letters in the headline and maybe grab person’s attention   

• Benefits – from the beginning a person sees what exactly she or he is looking for, looking for masks. 

Why might people click on the button? 

• Our website is located at the top of the search engine 

• Emotional trigger + call to action = click on the link  

• Contain information that can be important for person 

COMMON FOR EACH HEADLINE  

Each headline contains key words that can be used in developing of SEO, we can use these words when create content, create good quality long keywords can be one of the reasons why your website can have higher ranking in search engine.