Question 2

2. As per the headline in Question #1, was the headline representative of the article? Please explain your reasoning in detail. (4 Marks) 

I’ve read an article, and I can say that headline “The Key to Healthy Skin – Ceramide” totally represents the content of article.  

Headlines include key words that are used in articles a lot of times words like “Ceramide”, “Healthy” and “skin”. (with help of these words can be created good keywords, that will have logical structure). It can be a good base for SEO.  

The purpose of this article based on the headline name is to educate people and provide information that will help them to solve a problem, if they read it, they probably have it. 

Idea of headline matches with main content of article. They tell us (promise) that they know what can help people to make their skin healthier. They provide information about what ceramide is in terms of biology, medical and cosmetic industry.  

Tell about its benefits, how it works, who can use it. 

They promised to give us a key, they did it, including all necessary information what we must know before acting. Because in this case we read an article to buy medicine that will help to make our skin healthier. 

 After descriptive sections we got a link to a product that might help us.  

Link of article: https://www.cosrx.com/blogs/skinsights/the-key-to-healthy-skin-ceramide?srsltid=AfmBOor-kJAoy25kYqUm97vpIrq0HwNgZaOJrRtDaQAzxQBkRglezrQ-