Question 6

6. You are to create a headline about the 2 nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks) 

Headline 

“Don’t wait or will be late. Time management is a key element at the second year of Advertising Program” 

Elements, reasons and justification: 

• Emotional trigger – fear – “do not wait or will be late”, if you are late, you miss something, don’t do your work well, overthink and stress, fear and anxiety appears in your mind.  

• Promise (solution) – we promise that you can avoid this negative experience if use your time wisely.  

Benefit – good time management can bring you success.