Question 4

4. For question #2, what did you do differently from the original post? Please outline, explain and justify what you changed & why. Essentially, what did you learn from this new topic and what did you change and why. (8 Marks) 

I’ve made many changes if compare my new version of introduction article to a new article.    

What did I do? 

First thing that I’ve done is changed my headline  

OLD 

Lengua Academia – key to your language success. 

(Lack of clarity about type of our business, person will not know what exactly we do and offer, maybe we offer Chinese classes) 

NEW  

Welcome to Lengua Academia – Spanish school on your device! 

(We tell people who exactly we are, “Spanish school” we place where they can learn Spanish, “On device” refers to online education process, we increased font-size and make it bold what makes headline stand out from other text) 

OLD 

With Lengua Academia all doors are open for you, from now and forever you will have access to the best knowledge, opportunities, resources that will lead You to success! 

(Too long and not clear description message, we do not include exactly who we are and what do we offer, I can’t say that I even used plain language here, sentences (description) look complicated) 

NEW  

Our online Spanish school is your best choice if you are looking for flexible, effective and convenient method of learning Spanish. 

(I created more short description message included details who we are “online Spanish school”, included promise “is your best choice”, and at the same time characteristics what people are looking for “flexible, effective and convenient method of learning Spanish”. In my opinion, this description is written with use of plain language, it’s clear and easy to read, does not include any jargon or specific terminology)  

OLD 

Why Lengua Academia? 

We are ready provide our students with the best study process that include only benefits such as: 

(It is too long, a bit difficult to read, contain a lot of extra information that is not really needed, is not bold, has the same font-size, it merges with the rest of the text so all text become harder to read) 

NEW   

Anytime and anywhere, we provide the best Spanish courses for you and offer: 

(It stands out from other text with help of “bold” tool, font size is bigger than other parts of the text (but not bigger than headline), it’s short and clean, point on place and time, give brief details about what they have “provide the best Spanish courses” and about what they are going to tell us next “and offer”)  

OLD 

• Free online test to identify level of your Spanish language 

• Private lessons 

• First lesson is free 

• Personal tutor 

• Preparation for DELE  

• Job offers 

• Online lessons 

One Key – Thousands of opportunities! 

•  Laugh with Spanish 

•  Love with Spanish  

•  Live with Spanish 

(Include bullet points what is good, because it is easier to read, negative element – include too much of non-important information what makes it more difficult to read, first bullet point is too long) 

NEW  

•  Free first lesson 

• Personalized online classes  

• Best Spanish tutor 

• Rapid learning 

• High quality content 

• Language certificate 

• Self-development   

• Job offers 

(Positive elements: include bullet points, each does not contain more than 3 words, include plain language (maybe word “personalized” does not really suits here), use smaller font to stand from other test as a result it easy to read.  

Include all important information that person might like, first bullet point includes words “Free first lesson” what can increase curiosity, because people always ready to get something what will bring them benefits, especially if it’s for free. And person will keep going to read in wanting to get more details) 

OLD 

Get it now with Lengua Academia! 

(It had to be CTA, but it does not look like that. It has the same font size, “bold” tool is not used, as a result, merges with other text what make it harder to understand that it must be call to action)  

NEW 

Choose your best future with Lengua Academia! 

Start your free lesson! 

(It looks more like CTA, first sentence is a part that will help to increase desire to make an action, because include benefit “Choose your best future”.  

Right after goes CTA, now we can call it CTA because is stand out from other text with help of colorful background, using of “bold” tool, bigger font-size and color of text, all these factors can increase probability that person will pay attention to this button and click on it.) 

I’ve learnt and realized that my first article has almost nothing common with F pattern. 

Now I know that: 

• For header and sub-header, I must use “bold” tool to make it stand out from other text. 

• Has different font size for different elements of article, for example, it will not be good if my paragraph and headline has the same size  

• I must use bullet points if I have list of things what I would like to provide to people, use of bullet points makes it easier to read. 

• I must add specific elements and modify CTA what will help it to stand out from other text, if I want people to click on it. 

• I must use plain language if I want people to read my content (do not use jargons, terminology, keep my sentences as short as possible etc) it will make my text clear and interesting for people.