Question 3

3. For question #2, explain how your new post successfully addresses the three main objectives of Plain English writing as discussed in class. Provide a detailed breakdown of each objective. (9 Marks) 

Power point: Briscoe, W8 – Plain Language Writing Website Copy(W25).pdf, slide 3 

Based on data of this powerpoint we know that plain language contains 3 main elements  

• Clear (Clarity) 

• Concise (Conciseness) 

• Correct (Informative) 

My new post represents Clear (Clarity) element because I rewrote literally everything to make text easier to read and analyze. I replaced long difficult sentences with more short sentences that contain easy words. 

Example 

OLD 

With Lengua Academia all doors are open for you, from now and forever you will have access to the best knowledge, opportunities, resources that will lead You to success! 

(It’s too long, we do not provide information that person really needs, for example what language I will learn in Lengua Academia?) 

NEW 

Our online Spanish school is your best choice if you are looking for flexible, effective and convenient method of learning Spanish. 

(it is shorter and include information that person needs to know, like what do we offer and what type of business we are, use simple words that we use in daily life) 

Also, for my new post I use bullet points, paragraphs, “bold” tool to make it more readable and included specific CTA.  

My new post represents conciseness, because I deleted a big part of content, and it became shorter. 

My new text does not contain “water” all information is important.  

In original article I had 104 words, and in a new article I have 80 words.  

Also, I use plain language in my new article it makes my article more readable.  

So, person will pay less time to read this article than original one.  

And last thing is Correct (informative) this element is about knowing what your audience need and what we can offer. 

In my new post I provided more details about my business  

My headline  

Welcome to Lengua Academia – Spanish school on your device! 

It includes name of business and type. When person see this headline, he has general idea who is that brand and what does he do.  

My description 

Our online Spanish school is your best choice if you are looking for flexible, effective and convenient method of learning Spanish. 

Provide more details to clarify everything for person who are we exactly what we can offer in general.  

Sub-header (or second header) and body copy details about our offers 

Anytime and anywhere, we provide the best Spanish courses for you and offer: 

• Free first lesson 

• Personalized online classes  

• Best Spanish tutor 

• Rapid learning 

• High quality content 

• Language certificate 

• Self-development   

• Job offers 

First sentence we prepare person for information that we are going to offer and right after we give this information, everything is in short format, do not include non-important information. All provided information matches (might match) with expectations of person who reads this text. 

End of body copy 

Choose your best future with Lengua Academia! 

Start your free lesson! 

We must include it to help person to make action faster and has impact on his desicion. 

Make button colorful it might help to attract person’s attention.   

a. Describe one specific technique you used to improve readability in your revised version and explain why it is effective. (4 Marks) 

For my new article I used F pattern, because people do not actually read text that scan it first, and we use specific elements of F pattern to attract person’s attention and it include things like these: 

• “Bold” tool for headlines – we must do it; it helps to split text and makes it more readable. If sentence somehow does not look the same as rest of the text it will be visible, and person will pay attention to this part.  

 We include it because we want person to pay attention to details that we think will be important for him or will attract his attention. 

• Bullet points – we must use it if we have a lot of information, in our case, it’s different offers, it will be easier for person to read it if we put it in a list format with bullet points, so he will be able to scan it fast and if he find something what grab his attention he can read it.  

• Different font size – for important sentences we make bigger font sizes, for example for headlines because they are important first than body copy. 

• CTA – for CTA we create specific elements like change font color, change background color, change size of fonts, and include specific text to button. 

b. What was the most challenging aspect of applying the F-Pattern and Plain English writing principles? How did you overcome it? (5 Marks) 

For me it was hard to create content in plain language, because sometimes I do not really know if this sentence sounds good or not in English language. 

And in general, it is difficult to create content in plain language. 

It just requires a lot of time to think how better to write certain things. 

To overcome it I just spend more time than I expected to spend because content must be short, easy to understand and informative at the same time.      

For F-pattern second time when I overviewed it did not seem so hard to do (I hope I’ve done it right this time) 

After reading feedback from assignment #1 and PowerPoint it makes sense for me now.  

And to create construction of F-pattern second time was not so difficult.