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Assignment #4

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Question #1

Part “A” 

1. As discussed in class, please provide three reasons why visuals are important to web content. Please ensure you go into detail for each item. (6 Marks) 

1. Attract attention – the probability that a person will start reading our article increases when we have images on our website. Because the first thing they do when they open web page they scan(skim), not read the content of the website.  

 It takes less time for a person to analyze images than analyze text. 

Reason and justification from power point  

W9 “The power of visual content” slide 4 

“IT TAKES ONLY 13 MILLISECONDS FOR THE HUMAN BRAIN TO PROCESS AN IMAGE” 

W9 “The power of visual content” slide 8  

“The human brain processes visual information 60,000X faster than text” 

So, in this case, if we have images on our website, it can help us catch a person’s attention faster and try to keep it. 

2. Increase organic traffic – if a person clicked on our website and opened it does not mean that he will not leave this page if the visual layout of it is total text without paragraphs, bullet points and images.  

 All these things are important for better user experience.  

Why are images important in web content?  

Reason and justification from power point  

W9 “The power of visual content” slide 5 

“Infographics increase web traffic by an average of 12%” 

W9 “The power of visual content” slide 6 

“Viewers spend 100% more time on pages with visual content” 

This data shows us that if we include images on our website, it will help us to increase engagement with our content.  

It happens because a person may understand the topic of content faster if he sees images that relate to our topic. Before reading the text.  

Because images transit messages faster than text. 

3. It helps us to deliver correct information – when we include images on our website, we help people to analyze information faster. 

For example,  

When person analyzes words: 

A glass of clean water with a few slices of fresh lemon 

He will have his own idea of what this object looks like, and the probability that his expectations (perception) will not match our reality is high.  

Example what he has in his mind 

Example what we have and want to provide 

 With use of images, we can say about what our website is, for example, if our website is a business that sells baling goods, it would be appropriate to add images of different cakes, muffins, etc.  

 But if instead of baking goods a person sees, for example, images of cars, he will leave this website, before reading text on the page, because it’s (images of cars) confusing and probably does not match his expectations.   

Reason and justification from power point 

W9 “Importance of visuals” slide 8 

“According to the Visual Teaching Alliance:  

• The brain can see images that last for just 13 milliseconds. 

• Our eyes can register 36,000 visual messages per hour.  

• We can get the sense of a visual scene in less than 1/10 of a second.  

• 90% of information transmitted to the brain is visual.” 

The post appeared first on Lengua Academia Blog.

Question #2

2. This is a multi-part question. Please create a visual post for your blog on a topic specific to your business and answer the questions below. This involves critical thinking. What is important to your business and visitors? The image must be the focal point of the post telling the story or conveying a point. You may include multiple images. The goal is to visually convey a message with minimal text. Please pay attention to what was discussed in class. Ensure that you include a link to the blog post in your answer. Do not forget that this needs to be included in your hardcopy. I am marking what you hand in with your hardcopy but also need to see the digital version on your blog. If it is not online for me to view (in addition to the hardcopy), I cannot mark this question. (4 Marks) 

a. Why did you choose the specific image(s)? (3 Marks) 

To choose these images, the first thing that I did was ask myself “What I want to deliver to people that might be my potential customers”.  

My post is about online Spanish classes. And I needed images of people (of different ages) who were learning, writing or reading something. 

One more thing, also was important for me, I needed images of people learning at home (or from any other place where they feel comfortable, for example, it could be a cafe). 

Also, the images had to have the same style, I was trying to do it even if it was not so easy.  

And I wanted to use images that had a light tone, as color also affects human perception.  

In order, to find images that I have in my post right now I used prompts such as: 

• Online classes  

• Spanish book  

• Online classes with tutor  

• Study from home  

That helped me to find images what will suit to my post 

b. Explain in detail why the image(s) was beneficial for the post. (3 Marks) 

Images give fast and brief explanation about idea of post, in my opinion my images beneficial for my post because: 

• Show study process – each picture shows that a person is learning something. The girl in the picture in the middle learns something through communication with the tutor (we provide lessons with the tutor). 

 Other pictures show women who read Spanish grammar (it can be pictures of grammar books that we will provide for our students) and person will know through this image that it relates to Spanish language.  

• Include online lesson – picture at the middle immediately show people that our business is private online classes that can be conducted at home or any other place.   

• Images include people of different ages – pictures show that we provide classes not only for adults but for kids too.   

• Show format of education – through each picture we show that the learning process is something very individual.   

 One person likes to study something when sitting on the soft sofa, and someone likes to study in a more regular way like the girl in the middle.  

Or if you want, we can make a small break during class if you feel tired and lay on the sofa like a girl on the third picture.  

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Question #3

3. Take a look at St. Clair Colleges website. In relation to visuals, what would you propose to St. Clair College to improve/enhance this new website to effectively market to potential incoming local domestic students. Please provide three (3) recommendations and justify your answer with detailed reasoning. (9 Marks) 

If we are talking about main page of St. Clair website, I would like to provide certain changes if we talk about visual part of website.  

Change #1 – change quality of picture 

 (in my opinion this image (with dog) is not so good quality. 

Reason and justification from power point  

Why we must do it 

W9 –C – “Importance of visuals” slide 18 

Take note: Incorrect use of visuals can also deter consumers  

Poor quality images that are pixelated, low-resolution, over-compressed, or badly resized. 

For example, I am a consumer who visited St. Clair website and saw this bad quality picture, what is also unproperly cropped, it would lead to a dissonance if I had been the person who relied most on visual elements in learning information. This could produce a negative effect on the first impression about college, perhaps people who developed website did work hard or simply did not pay attention to details, but price for this could be loss of potential student who could be a part of St. Clair family and pay for courses.  

Change #2 – change picture (content of picture). 

Reason and justification from power point  

Why we must do it 

W9 –C – “Importance of visuals” slide 11 

Visuals have been found to improve learning by up to 400 percent. 

Also, they affect learners on a cognitive level and stimulate imagination, therefore, enabling users 

to process the information faster. 

Stanford University’s Robert E. Horn, explained this relationship clearly: 

“When words and visual elements are closely entwined, we create something new and we 

augment our communal intelligence … visual language has the potential for increasing ‘human 

bandwidth’—the capacity to take in, comprehend, and more efficiently synthesize large amounts of 

new information.” 

Based on the details provided we can see that the combination of correct image(s) and text play important roles in creating an overall impression of the college.  

In my opinion the current image does not perform its function.  

Most likely this dog is a symbol of the college but If I am a person who visits a website for the first time, I will probably not immediately understand the message of the picture. This picture with dog does not immediately say that this is a website of college where students’ study.  

 In addition, the dog on the picture merges with the background, which makes the “readability” of picture more difficult. 

If I had the opportunity to change the picture, I would choose a good quality image with students.  

Can be like this  

Why would I use this picture: 

• Young people with books are representation of students and students’ life 

• All attention on people they do not merge with background  

• Students show positive emotions that can be a base for emotional trigger (human factor, people will go to place where other people are happy). 

Change #3 use more pictures with emotional trigger, make it bigger and more clear  

Reason and justification from power point  

Why we must do it 

W9 –C – “Importance of visuals” slide 14 

Visuals cause a faster and stronger reaction than words. 

They help users engage with the content, and such emotional reactions influence information 

retention. 

This is because the visual memory is encoded in the medial temporal lobe of the brain, the same 

place where emotions are processed. 

The brain is set up in a way that visual stimuli and emotional response is easily linked, and together 

the two form memories. 

Negative visual depictions are particularly useful for leaving a strong emotional impression. 

For example, we have this headline (article), and I think we could use another picture to represent the main idea of article and create stronger emotional connection.  

First thing that I would change of course it’s size of image; I would make it bigger  

Removed black cover of the photo to make it more “readable” 

Second replace image, it could be clearer picture where people participate in a process and show their emotions during mock pharmacy robbery 

(I created it with use of GPT to show idea) 

One of the students can be a “robber” and other students can wear white robes and play a role for the picture.  

It may increase interest in the article, and you might want to know more details. 

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